Novi hrvatski brand jedinstvenih luksuznih hotela imat će prvo javno predstavljanje tijekom Europskog summita Međunarodne udruge luksuznih hotela (ILHA Summit) u Hotelu Lone u Rovinj on Wednesday, March 1, at 17 p.m. This is the brand of the Group of Unique Luxury Hotels, founded at the Croatian Chamber of Commerce last year, with the aim of positioning special domestic hotels on the world luxury tourism market as strongly as possible.Trends show that luxury consumers, although increasingly affluent, prefer intense experiences far more than material goods, thus choosing hotels that offer a personal experience and a special experience. Croatia is a country of exceptional natural resources, rich history and impressive architecture, whose hotels provide personalized service and unique experiences worth recounting. Guided by such a vision, sixteen exceptional hotels located in some of the most desirable locations in the country stand out from the Croatian Chamber of Commerce, becoming a new coryphaeus of Croatian tourism, retelling, to each guest in their own way, the most beautiful domestic stories of antiquity.The ILHA Summit will be held on March 1st and 2nd as part of HTI 3in1 – the leading business meeting of Europe’s health tourism industry. Hollywood star Eva LaRue (CSI Miami viewers remember Detective Natalia Boa Vista), ILHA luxury travel ambassador, will also be a guest at this year’s ILHA conference with a presentation on luxury tourism.ILHA has more than 300.000 members – luxury hotel professionals from around the world.