FacebookTwitterEmailPrintFriendly分享Update 3:50pm – The Borough Office of Emergency Management in collaboration with the Swan Lake Fire Incident Management Team and agency administrators will be hosting a Facebook Live event tonight, Sunday 08/18/19 at 7:00 PM. Topics include information on fire activity and the Ready Set Go! Evacuation Preparedness Program. Information officers will be monitoring comments to answer your questions. The live video will also be streaming on the KSRM Radio Group. You can listen to the meeting on KSRM 920AM. Expect significant delays on the Sterling Highway due to fire and firefighting activity from milepost 48 to milepost 62. Skilak Lake Road is currently closed from Upper Skilak Lake Road to the East entrance of Skilak Lake Road due to fire approaching the roadway and visibility limited due to smoke. Continued updates will be posted as they are made available. Check for further information onwww.kpboem.com or call the Borough Call Center at 907-262-INFO (4363) for updates. A Level 1 (READY) evacuation alert is NOT a notice to leave. This alert means that you must be ready for potential evacuation. There is a fire in your local area. Assist family members with special needs, arrange to move mobile property (boats, trailers, ATV), and prepare pets or livestock. Original PostThe Kenai Peninsula Borough has issued a Level 1: Ready for the Cooper Landing community on Sunday morning following an increase in fire activity in several areas. The Swan Lake Fire is moving west and east, and is affecting travel on the highway and the upper Kenai River. Emergency personnel may contact you via the emergency notification system KPB Alerts. All landlines are automatically registered in this system; however, you must register mobile phones.
The Rise and Rise of Mobile Payment Technology Tags:#Location-Based Services#marketing#mobile#news#Trends Related Posts sarah perez Why IoT Apps are Eating Device Interfaces There has been a lot of discussion surrounding location-based services in the past months, much of it centered on the so-called “check-in” applications – the apps that allow users to register their location at a particular venue using a mobile social networking type service like Loopt, Gowalla, Foursquare, Brightkite, SCVNGR and others.But until now, these apps have been considered more hype than bite. A new study released today seems to state otherwise.From location-based media company JiWire, there comes a new report focused on Wi-Fi use, location-based services and their associated trends. While this study looks at the data from the angle of the holiday shopper (obviously hoping for press coverage by those focused on holiday news stories), there are still some statistics worth mentioning from its findings.We won’t delve into all the details – you can read about the other data here – instead, we’re just going to focus on what JiWire discovered regarding usage of check-in applications.Is This a Surge in Mobile Check-ins, Bad Data or Something Else Entirely?JiWire divvies up the “on-the-go audience” into some interesting segments. For example, it found that nearly half (49%) are open to checking-in to a location. That’s a dramatically higher percentage than has been reported elsewhere, numerous times. (See: Pew Internet & American LIfe Project report, 11/2010, Myxer report, 9/2010, Harris Interactive study, 8/2010, Forrester report, 7/2010).The difference here, apparently, is that JiWire looks at the “on-the-go” user while the others are looking at a larger slice of the mobile or Internet population. For what’s it worth, JiWire defines the “on-the-go” user as someone either on a laptop, tablet (e.g. the iPad) or mobile phone (most likely a smartphone) and who’s not at home or at their office. That is, the “on-the-go” user is someone who is truly “on-the-go.”But nearly half are checking-in?Either JiWire’s findings speak to a dramatic shift in the “check-in” trend, the slice of the pie they’re examining is more narrow and therefore more “checkin-friendly” or someone has their data wrong. We’ll let you decide which it is.The Findings: Why Checking In, Mobile Coupon UseRegardless of your opinion on that, here’s what they found:?Among those who are doing so, 29% are looking for deals while 17% are just sharing their location. Role of Mobile App Analytics In-App Engagement On average, 30% of this audience is willing to travel over five miles to redeem a mobile coupon. However, certain types of promotions have more appeal than others. For example, mobile users are more likely to travel for offers pertaining to entertainment, followed by retail stores then restaurants. Consumers are willing to travel the least distance for coupons from bars or cafés, with the largest percentage saying they would travel just under five blocks.Whether or not you buy the check-in usage data cited above, these details are relevant to note. Even if you think that this survey skews towards those mobile users who are more “early-adopter-ish” when it comes to mobile application use, there are still some general trends as to how those consumers are using these types of apps that are worth examining.It seems that marketing drink coupons and free coffees to mobile users may not draw a crowd from all over town, but can help cement relationships with your core local customer base. Offers for entertainment-related discounts or retail purchases will have people traveling further, but maybe not as far as you would think.What’s the takeaway for this data, then? Maybe it’s that location-based mobile couponing/discounts/deals is a much more personalized, hyper-locally targeted service than we realized. So many mobile coupon applications offer deals for a city, for example, buy not a neighborhood. That could be a mistake, as it turns out. What it Takes to Build a Highly Secure FinTech …
HomeDigital MarketingMarketing Day: Mobile wallets, Microsoft joins Coalition for Better Ads & Snapchat Creative Partners Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 2019ML 2019121313th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019 Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:An integrated approach: From SEO to PPC and beyondSep 20, 2017 by Chris LiversidgeColumnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot topic this year.Successful brands aren’t focusing on what’s now — they’re focusing on what’s nextSep 20, 2017 by Mike SandsDon’t wait to react to consumers’ quickly changing tastes. If you want to stay competitive, columnist Mike Sands explains, you need to use your customer data to anticipate what they may desire next.Why marketing convergence is non-negotiable in a post-mobile worldSep 20, 2017 by Jim YuIn the age of the increasingly fragmented customer experience, how do marketers compete for attention? Columnist Jim Yu believes the convergence of content and search is key.Thinking about an SEO platform? We compare 13 leading vendorsSep 20, 2017 by Digital Marketing DepotSEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right for your organization?Body Shop and Urban Airship turn mobile wallets into brand and social engagement toolSep 20, 2017 by Greg SterlingThe brand is using a mobile wallet pass to promote its anti-animal-testing campaign.Microsoft is newest member of Coalition for Better AdsSep 20, 2017 by Ginny MarvinThe company joins Google, Facebook, GroupM, Procter & Gamble, Unilever and others in an industry effort to create better digital ad experiences.Snapchat adds 14 ‘Creative Partners’ to help brands produce Snap Ads, post-swipe experiencesSep 20, 2017 by Tim PetersonSnapchat is expanding the program’s scope to include companies that specialize in producing the content that appears after people swipe up on an ad.3 behavioral stats for retailers to supercharge your holiday strategySep 20, 2017 by Andrew WaberColumnist Andrew Waber takes a look at consumers’ retail search activity to give you insight into the keywords and product content that will give your brand a leg up during the holiday season.Salesforce launches 3 new Einstein-powered enhancements for Sales CloudSep 20, 2017 by Barry LevineThe new Forecasting, Opportunity Scoring and Email Insights are designed to offer intelligent assistance to sales teams.RevJet launches a ‘creative operating system’ with point solutions as installable appsSep 20, 2017 by Barry LevineThe company says that the browser-based Orora and its AppXchange, for desktop and mobile, are the first of their kind for creative use cases.Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martechSep 20, 2017 by Amy GesenhuesJustin Sharaf, director of marketing technology for LogMeIn, will be a part of the ‘A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who Drinks, and Who Pays?’ panel at MarTech Boston.Report: Amazon readying launch of Alexa-powered smart glassesSep 20, 2017 by Greg SterlingThey would look like a regular pair of spectacles, with no camera.Online Marketing News From Around The Web:Analytics6 Metrics You Think are Important But Really Aren’t, Kiss MetricsAre Agencies Becoming Analytics Technology Providers?, eMarketerBusiness IssuesGoogle Is Close to Buying HTC Assets to Bolster Hardware, BloombergTwitter is adding another former Google executive to its board: Patrick Pichette, RecodeContent MarketingA Day in the Life of a Content Strategist, ContentlyContent Marketing Trends to Watch for 2018, Content Marketing InstituteCreative Ways to Repurpose your Best Performing Content, MarTech AdvisorE-Commerce5 Ways to Amplify the Power of Your Reviews This Holiday Season, Shopify PlusAmazon reviews have a bot problem, DigidayPersonalized E-Commerce Marketing Through Customer Segmentation, MarketingProfsGeneral Internet MarketingSocial Doesn’t Just Mean Online: Here’s Why Ignoring Offline Consumer Conversations Is a Big Mistake, MarTech AdvisorThe Marketing Clouds Are Growing Apart, AdExchangerInternet Marketing IndustryFTC Helps Consumers Understand Affiliate Marketing in Online Advertising, Federal Trade CommissionGet more leads with live chat for sales, Inside IntercommParticle Raises $35 Million Series C to Accelerate Growth of its Customer Data Platform, mParticleMarTechHow publishers can take advantage of machine learning, The Official Google BlogHow to Choose the Right Martech and PRtech Solutions, MarketingProfsInternal Analytics a Powerful Motivator for Ad Tech Adoption, eMarketerMobile/Local Marketing5 ways to boost your text message marketing list, Mobile MarketerApple’s huge App Store makeover arrives today in iOS 11, TechCrunchSocial MediaNew Facebook Ad Features: 3 Ways to Boost Advertising ROI, MarketingProfsSmall Businesses Crowd Facebook, Twitter for Marketing, eMarketerTwitter CPMs Increase 27% In 2017 [Report], The AdStage BlogVideoHow to Create a Video Marketing Strategy with 5 Easy Steps, Constant ContactStudy: Mobile video ad spending jumps 142% in Q2, Mobile MarketerWhy You Can’t Afford to Ignore Video, CopyPressedFrom our sponsors: Marketing Day: Mobile wallets, Microsoft joins Coalition for Better Ads & Snapchat Creative Partners Posted on 21st September 2017Digital Marketing FacebookshareTwittertweetGoogle+share Marketing Day: Mobile wallets, Microsoft joins Coalition for Better Ads & Snapchat Creative PartnersYou are here:
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Residents of 10 communities in St. Catherine, who have been trained in emergency management, were on December 20 presented with emergency radios to enhance their response during times of disaster.A total of 20 radios, valued at $474,000 (US$5,260), were handed over to representatives of the communities at a function held at the Office of Disaster Preparedness and Emergency Management’s (ODPEM) Haining Road headquarters, with each community receiving two devices.The training and equipment are part of collaborative project between ODPEM, HelpAge International and Abacus for Communities, which also signed a Memorandum of Understanding (MoU) at today’s event. Under the project, 119 residents from Browns Hall, Content, Giblatore, Gregory Park, Princessfield, Riversdale, Rivoli, Springvale, Thompson Pen and Waterford, received practical and theoretical training in Basic Emergency Telecommunications.Director General of ODPEM, Ronald Jackson, stated that the business of communication is critical in facilitating coordinated response to emergencies.He noted that when disaster happens, the first responders are the people from the community and they need to be connected to safety operatives.“Through information, we are able to reduce the window for responding to consequences, through information, we are able to begin the process of early recovery and relief operations, through information we have a better awareness of what is happening in the country and we can plan and deal with the challenges and minimize chaos,” he stated.Regional Director of HelpAge International, Jeff James, explained that the Basic Emergency Telecommunications (level 1) training was one component of a project implemented 18 months ago to reduce disaster risks and minimize the vulnerabilities experienced by older persons, children and persons with disabilities across the 10 St. Catherine communities.He noted that the provision of emergency radio service was invaluable, and would provide a channel of communication for residents in vulnerable communities with both the parish and national disaster management offices.“This initiative is one which HelpAge International strongly believes should be replicated in other communities,” Mr. James stated.Senior Director of Hazard Mitigation in the Ministry of Local Government and Community Development Minister, Philbert Brown, speaking on behalf of Minister Noel Arscott,lauded the provision of the radio under the programme, noting that communication is one of the major needs in an emergency.Rivoli resident, Clive Robinson, who benefitted from the training, said he was happy to participate. “I have received training and it did a lot for me, namely, to serve my community and if possible, other communities as well. Having the radio is something very good because it might be our only means of communication when we need to communicate,” he stated.Under the MOU signed among the parties, Abacus for Communities, through the Volunteer Coordinator in the ODPEM, will provide research services in the area of community level risks assessment; recruit community leaders; provide support for the sustainability of the Emergency Affiliate Radio Services (EARS); train persons in community disaster risk reduction and proposal writing; and work to develop fundraising initiatives.